The new and improved swim bait from the makers of the matrix shad. The New Vortex Shad is a 3in. swim bait designed with a new dorsal fin showing anglers exactly where hook place meant should be also with a notch in the tail giving extra swimming motion. Also the tail is shaped in a V and is nick named the V-Tail. All tails are segmented to give strong contrast of colors between the body and tail trigger more reaction strikes from those trophy fish.